About
No algorithms. No inventory to move. Just independent judgment applied to the Swiss market.
Frank
Founder
Fifteen years in wine. Harvests with sticky hands and an aching back. Fermentation debates at vintners' kitchen tables. Countless tasting events organized.
A WSET certification in 2018, though the real education came from working inside the industry—seeing how the largest retailers operate. The selection logic. The margins. The limitations.
One pattern became clear: even the best merchant can only sell what sits in their warehouse.
"My warehouse is empty. My only constraint is your preference."
Full independence. No quotas. No inventory pressure. This allows me to scan every major Swiss merchant and filter for what actually belongs in a thoughtful selection.
Behind every recommendation stands a network of trusted palates—sommeliers, restaurant buyers, and wine merchants I've worked with over the years. Their collective experience helps validate selections before they reach you.
Not an algorithm. Not a call center. A neighbor in Zürich—backed by professionals who know the trade—navigating the market so you don't have to.
The Philosophy
Instead of browsing, comparing, or explaining taste, we apply a conservative, human-defined selection standard that filters out what's risky, obvious, or wrong for the moment.
What remains is a small, defensible choice you can trust—and adjust if needed.
"I delegate my taxes. I delegate my legal work. Why would I stand in a wine shop, guessing?"
The mindset this is built for