Frank Porter
Curator

Don't just buy Wine.
Buy Confidence.

Hi, I'm Frank. I scan every major wine merchant so you don't have to. Tell me your occasion or one bottle you love, and I'll curate a smart selection across all shops — finding the best bottles at the best prices. Zero browsing, zero guesswork.

Let Me Build Your Selection

The "Cart Filler" Trap

You go online for that one specific bottle (or because you have a dinner party coming up). You find one good bottle. But you don't want to ship just one.

Now comes the hard part: finding 11 others to fill the case. You scroll, you get tired, and you end up gambling on random bottles just to finish the checkout. Stop filling your cellar with accidents. Tell me the Occasion, and I'll curate the rest to match.

Free Curation
Personal Selection
No Subscription
Example: "Explore a region"

The "Tuscany" Selection

Total Budget: CHF 550

2x Tignanello 2020Your 'Anchor'
CHF 145
4x Fontodi Chianti ClassicoMy Alternative (94 Pts)
CHF 38Value Pick
6x Le Volte dell'OrnellaiaDaily Drinker
CHF 26
Savings vs. 12x Tignanello- CHF 1,180

"I didn't start this to sell wine. I started it because I was tired of seeing my friends drink average bottles."

For the last 15 years, wine hasn't just been a hobby—it's been my life. I've worked the harvests with sticky hands and an aching back, debated fermentation with vintners at their kitchen tables, and organized countless tastings events.

I formalized this passion with a WSET education in 2018, but my real education came from working inside the industry. I spent years seeing exactly how the biggest wine retailers operate. I learned the selection, logistics, the margins, and a simple reality:

Even the best merchant is limited to their own inventory. My only limit is your taste.

That is why I'm 100% independent. I don't own a warehouse. I don't have quotas to hit. This freedom allows me to scan the offerings of all the top Swiss merchants to cherry-pick the absolute best bottle from each portfolio for you.

I'm not an algorithm, and I'm not a call center. I'm your neighbor here in Zürich, navigating the market so you can simply enjoy the wine.

Frank's signature

Get your Selection

Tell me what you love. My advice is free.

Accepting new requests

A bottle you love, a style you're craving, things to avoid...