Frank Porter
Curator

Don't just buy labels.
Buy value.

Hi, I'm Frank. I turn your one "Must-Have" bottle into a smart, curated 12-bottle selection. Better wine, better price, and I handle the browsing for you — completely free of charge.

Let Me Build Your Selection

The "Cart Filler" Trap

You go online for that one specific bottle you love. You find it. But you don't want to ship just one bottle. Now comes the hard part: finding 11 others to fill the case.

You scroll through thousands of options to make the order worth it. You get tired. You end up gambling on random bottles just to finish the checkout. Stop filling your cellar with accidents. Tell me your Anchor bottle, and I'll curate the rest to match.

Free Curation
Personal Selection
No Subscription
My Selection Strategy

The "Tuscany" Selection

Total Budget: CHF 550

2x Tignanello 2020 The Anchor (Prestige)
CHF 145
4x Fontodi Chianti Classico My Alternative (94 Pts)
CHF 38 Value Pick
6x Le Volte dell'Ornellaia Daily Drinker
CHF 26
Savings vs. 12x Tignanello - CHF 1,180

"I didn't start this to sell wine. I started it because I was tired of seeing my friends drink average bottles."

For the last 15 years, wine hasn't just been a hobby—it's been my life. I’ve worked the harvests with sticky hands and an aching back, debated fermentation with vintners at their kitchen tables, and organized countless tastings events.

I formalized this passion with a WSET education in 2018, but my real education came from working inside the industry. I spent years seeing exactly how the biggest wine retailers operate. I learned the selection, logistics, the margins, and a simple reality:

Even the best merchant is limited to their own inventory. My only limit is your taste.

That is why I'm 100% independent. I don't own a warehouse. I don't have quotas to hit. This freedom allows me to scan the offerings of all the top Swiss merchants to cherry-pick the absolute best bottle from each portfolio for you.

I'm not an algorithm, and I'm not a call center. I'm your neighbor here in Zürich, navigating the market so you can simply enjoy the wine.

Frank's signature

Get your Selection

Tell me what you love. My advice is free.

Accepting new requests

Which prestige bottle, producer, or style do you really want right now?

What should the average bottle in the case cost?

Any allergies, dislikes, or delivery instructions?

So I know who I'm chatting with.

This opens WhatsApp with your request pre-filled.
I'll reply with a simple list of links to buy. No spam, no calls.