A wine Service
You don't DIY your taxes.
Why DIY your wine?
We curate the wine. You take the credit. For dinners, gifts, or any moment where your selection matters.
When the cost of a bad bottle is social
Your managing partner is coming to dinner.
You're gifting a client who collects wine.
The in-laws are judging your hosting skills.
You have 10 minutes to grab a bottle — and it matters.
The Process
We do the homework. You take the credit.
Start with our weekly edits—ready for most occasions, easy to adjust. Need something specific? Request a private selection, shaped to your evening. Either way, you buy directly from trusted swiss merchants.
Your Personal Selection
Something more tailored
Tell us about your evening — or your gift. We'll handle the rest. Every selection is made by someone who's spent years getting this right.
Selection Includes
Your first selection is on us
Then 49 CHF per curation
We'll be in touch within 2 hours
We're not a shop.
We're your wine advisor.
No inventory to move. No bottles to push. Just honest advice on what works for your table.
Independent picks
No margin on bottles
Trusted merchants. One checkout
Every pick is explained
Why smart hosts delegate
Avoid the awkward bottle
No browsing. No second-guessing.
Never overpay for ordinary
Look like you know what you're doing
Frank
Founder
The Editor
Built on fifteen years of judgment. Not just data.
Fifteen years in wine and ecommerce shaped how Frank Porter selects. The system runs on my standards — what I'd actually serve, what I'd never recommend. Private selections are always curated by a person and remembers your preferences.
Read the full storyCommon questions
The decision is handled. The evening is yours.
Let us handle the wine. You handle the conversation.